Lancôme supports Kate Winslet’s Golden Hat Foundation
Lancôme has thrown its support behind the Golden Hat Foundation created by Kate Winslet, who has served as brand Ambassadress for four years. To mark the occasion, Lancôme created a makeup collection in partnership with the actress.
The non-profit foundation aims to better the lives of autistic children by eliminating the barriers they face. Its mission is to teach autistic children how to communicate more clearly, as well as offering them education, job training and recreational activities adapted to their disability.
The Golden Hat Foundation was created by Winslet after she narrated the Icelandic documentary “A Mother’s Courage: Talking Back to Autism” (a.k.a. “The Sunshine Boy”), which follows the story of a child with autism. Touched by this boy’s life, Winslet decided to become more involved and began by developing a book project for charity (to be published soon), which brings together hundreds of self-portrait photographs by celebrities from the art and film world, each wearing the foundation’s symbolic hat. She then went on to set up the foundation, which she named after the poem “The Golden Hat,” written by Keli Thorsteinsson, the child featured in the documentary.
To support Winslet in this project, Lancôme has worked alongside her to create a limited edition makeup collection, which will be available at the end of this year. Lancôme promises to donate at least €150,000 (US$211,000) of its sales profits to the Golden Hat Foundation.
“I’ve been thinking about setting up this project for a long time, and Lancôme’s instant offer of support is a huge display of confidence and generosity. Lancôme has given me the strength to go all the way and I know that this will open many doors,” explained Winslet.
“Kate Winslet represents Lancôme femininity in the most generous and responsible way possible. Altruism is also important to Lancôme, therefore it was a natural decision for us to partner and support Kate and the Golden Hat Foundation,” commented Youcef Nabi, President of Lancôme International.
The Golden Hat Foundation collection reinterprets the mythical L’Absolu Rouge lipstick, and includes several nail polishes in all-new shades, as well as a new multi-compact powder. All these products are embossed with the foundation logo and Winslet’s signature.
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